Mascot warns of flood danger
From the Albuquerque Journal:
A new, bright blue, furry and life-sized critter will be teaching New Mexico kids about the dangers of flash flooding in arroyos and ditches.
The yet-to-be-named mascot was created as part of the Ditch and Water Safety Task Force’s Ditch the Ditches campaign and will be visiting elementary schools across the state throughout the school year.
“Our target market is children,” said Joanie Griffin, coordinator for the Ditch and Water Safety Task Force. “We really look at elementary kids who relate to mascots and characters that help send a positive message. For years, it was La Llorona, a witch. We did a focus group with elementary kids last year, and they came up with the critters.”